Our customer is a world leader within the specific product area in the construction material market and offers an essential contribution to the innovation and development of this product in its multiple applications, just like the company invests in the development of products to improve environmental sustainability. 


The company is headquartered in Denmark, and the parent company is headquartered partly in Amsterdam, the Netherlands and Rome, Italy, and has production facilities in 18 countries on five continents, employing over 3,000 people worldwide. 


To lead all sales and marketing activities in the Benelux Market, we are currently seeking an experienced and dedicated

General Manager

Global market leader – Sales Management – Business Development

 Do you want to be part of an international company and play a key role by leading all sales and marketing activities in the Belgian branch of the company? 
We are looking for a General Manager, who will play a pivotal role in the sales, marketing, and commercial business development in the Benelux Market, based in Gent. As the new General Manager, you will lead a professional team and you will report directly to the Director of Sales. You will be part of a global market leading company and experience an ambitious and professional organization, which is characterized by an informal and dynamic work environment with a focus on personal and professional development.

You will play an important role as a member of the European Sales team within the organization. Here you will be an integral part in defining and executing the European sales strategy. Your responsibilities will include management of the company´s P&L accounts and balance sheet as well as preparations of yearly budgets, regular estimates, monthly reporting, local S&OP, and various ad hoc sales & market analyses. You will also be in charge of managing all stakeholders – including key account management, negotiation and preparation of customer agreements, local contact for partners, vendors, and public authorities, and negotiation and preparation of vendor agreements, etc. Furthermore, you will lead and support locally customer/market driven projects and initiatives aimed at increasing group presence, share of wallet, brand awareness, etc. One of your most important responsibilities will be managing and overseeing all aspects related to local taxation, local labour, local organization development H&S, etc. in close coordination with relevant functions in the company and at corporate level. In general, you will have a strong cooperation with relevant functions in Regional HQ and Corporate.

To be successful as a General Manager, you are expected to have a relevant business school education e.g., business administration, business engineering, marketing, MBA, or other relevant disciplines as well as at least 7 years of experience in a sales & business development role with international exposure. Additionally, you have proven international experience in managing complex negotiations, developing new businesses, and achieving sales growth results in a B2B environment. Also, you have proven experience in coordinating and leading a sales team, and you have a good understanding of operational marketing as well as market, competition, and customer dynamics, macrotrends, technical aspects, and supply chain processes. Moreover, you have solid experience working in the field of stakeholder management and networking in an international environment and at a corporate level.

It is an advantage if you have experience with Salesforce, SAP, and MS 365 

We expect you to be fluent in English in both oral and written communication, and it is an advantage if you speak Dutch and/or French, German would be beneficial.

You are characterized by a natural authority with a pragmatic and strategic mindset. You have a structured and ambitious way of working, and you drive change through your solution-oriented and energetic approach. You are team-oriented with an excellent ability to build strong and trusted relations with many stakeholders both inside and outside of the organization. Additionally, you have exceptional presentations skills, and you are a strong communicator, who uses empathy and diplomacy to manage and adapt your communicative style depending on the environment and recipients. You are result-oriented, self-motivational, and you thrive in a busy and dynamic environment and seamlessly adapt to new directions and ways of working. 


Are you the new General Manager for our customer in Belgium? Please apply by uploading your application and resume in English. For further information regarding the position, please contact Sensu A/S, John Tveit at.: +45 20 77 43 33.


We encourage you to apply as soon as possible, as we process the applications continuously.



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Sensu A/S
Lansen 11
9230 Svenstrup
Danmark Nordjylland

John Tveit